We recently had the pleasure of participating in two incredible industry events: the Retail Summit Asia 2025 and the MBAN Summit 2025. Both events brought together creators, brands, investors, and innovators passionate about shaping the future of the influence economy, and we left feeling inspired, energized, and ready to keep pushing the boundaries of collaboration and creativity.
Sparking Conversations at Retail Summit Asia 2025
Theme: Empowering Customers to Be Your Creative Team
At the Retail Summit Asia, our Director of Strategic Partnerships, Liza Manaf, joined an amazing panel moderated by Alleena from Yellow Tree. Together with fellow panelists, we explored how SMEs can leverage customer-generated content (UGC) and AI to work smarter, scale faster, and upskill teams all while keeping the human creativity alive that truly connects with audiences.
It was a lively and inspiring session! From real campaign examples to practical challenges, the discussion showed that marketing today is not just about messages, it’s about relationships, authenticity, and collaboration.
Key Takeaways from the Panel:
- Liza Manaf (GoFluence): Customers and micro-influencers are authentic storytellers. When their voices are amplified, trust and relatability grow. Teams can use UGC as raw creative material to create a bigger impact.
- Serene Gan (Needle AI): AI is a creative superpower, not a replacement. One piece of UGC can be transformed into multiple content assets from social reels to ads, emails, and performance insights maximizing ROI.
- Silmyi (Brand Geeks): Campaigns should empower customers to co-create while teams curate and amplify. AI frees bandwidth for higher-value creative strategy and building long-term brand communities.
Our favorite moment from the session:
“Your customers create the spark, your team shapes the flame, and AI is the wind that helps it spread.”
The audience’s energy, the engaging discussion, and the collaboration with fellow panelists made it clear the future of marketing belongs to those who embrace both human creativity and intelligent tools.
Building Connections at MBAN Summit 2025
At MBAN Summit 2025, GoFluence participated as an exhibitor, connecting with investors, founders, and ecosystem enablers who share our vision of turning digital influence into measurable business growth. Through live demos and conversations, we showcased how our platform bridges the gap between SMEs, creators, and investors helping businesses unlock the true value of authentic content.
Looking Ahead: Collaboration Over Competition
These events reminded us why we do what we do. Collaboration, creativity, and technology are more than buzzwords; they are the foundation for building strong, resilient brands and communities.
A huge thank you to the panelists, the moderator, and everyone who joined us. Your ideas, energy, and stories make this journey meaningful. Together, we’re showing that when customers, teams, and AI work together, the possibilities are endless.GoFluence’s involvement in these summits reflects our commitment to collaboration over competition. By engaging in open discussions, sharing knowledge, and highlighting real-world applications, we continue to contribute to a stronger, more connected ecosystem where technology, creativity, and commerce move together.
